Visa appoints Frank Cooper III as Global CMO

Visa (NYSE:V) today announced that Frank Cooper III will join the company as Chief Marketing Officer (CMO) in May 2022. Mr. Cooper will also serve as a member of the company’s Executive Committee and report to Chairman and Chief Executive Officer (CEO), Al Kelly.

Mr. Cooper will lead the global marketing organization to drive demand for Visa’s products, services and solutions. Moreover, he will guide all facets of the brand from amplifying its purpose through campaigns and activations to delivering value with its global sponsorships. Mr. Cooper joins Visa after spending five years at BlackRock as Senior Managing Director and Global CMO.

“The Visa brand is among the world’s most respected and recognizable, and I am truly excited for the opportunity to build on the work that has come before me,” said Mr. Cooper. “The power of a great brand comes from providing outstanding products that make a meaningful difference in people’s lives – and the world-at-large – and I look forward to beginning my new role knowing how foundational both of these things are to Visa.”

Mr. Cooper brings extensive experience that spans global technology, entertainment, consumer goods and financial services brands. Prior to his role at BlackRock, Mr. Cooper served as Chief Marketing and Creative Officer at BuzzFeed and as CMO of Global Consumer Engagement for PepsiCo’s Global Beverage Group. He also served as a senior executive at Motown and Def Jam.

Mr. Cooper earned a J.D. from Harvard Law School and a B.S. degree in business administration from the University of California at Berkeley.

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