Exclusive: Axiance CMO Sofia Mashovets resigns

FNG Exclusive… FNG has learned that Sofia Mashovets has resigned her position as Chief Marketing Officer (CMO) of Cyprus based Retail FX and CFDs broker Axiance.

The company has posted a CMO job opening on a number of popular relevant sites.

Axiance is a relatively new online trading brand being launched by CySEC licensed ICC Intercertus Capital Ltd, as the company phases out the group’s old brand, EverFX. ICC also brought on board a new CEO for the operation, former Deloitte partner Panikos Teklos. Axiance is looking to differentiate its offering by positioning as an ESG-friendly broker (e.g., operating out of solar powered offices in Limassol), and partnering with social enterprises such as UK-based Ecologi in initiatives such as planting trees to offset the carbon footprint of its workforce.

Sofia Mashovets joined Axiance last year after serving as CMO at FinTech incubator Axios. She has also held senior marketing positions as CPM Stars, PumaPay and Harborx.

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